Dispensary SEO

Dispensary SEO

Newton Zheng

February 1, 2022

Cannabis is already legal in the majority of states across the United States. However, there has always been a stigma attached to it that does not seem to be going away. Cannabis dispensary owners are finding it difficult to reach out to potential customers as a result of this stigma. Not to mention their inability to advertise due to legal constraints. And, because this industry is rapidly expanding, increased competition is unavoidable.

So, whether you're a new MMJ dispensary, a medical dispensary that's expanding into the recreational market, or a new recreational shop, SEO (Search Engine Optimization) can play an important role in driving traffic to your website. In fact, SEO is one of the few marketing channels available to the cannabis industry.

What is Cannabis Dispensary SEO?

It is not enough to have a website for your cannabis dispensary to attract new customers. To increase traffic to your website, you must be visible on search engine results pages, or SERPs.

SEO is a critical tool for your company's visibility, organic traffic, and new customer acquisition. By optimizing the correct keywords and search terms on-page and off-page, your site can rank higher in search engines and be visible to users searching for cannabis products in your area. SEO, in layman's terms, is a method of increasing the visibility of your website on search engine results pages. The more visitors you receive, the more likely it is that these leads will be converted into sales.

Why SEO is Critical for your Dispensary

SEO is more important in the cannabis industry than in other business categories. Why? Because cannabis businesses are not permitted to use traditional forms of advertising such as social media marketing and pay-per-click advertising. 

SEO has become the only viable way for cannabis businesses to establish a significant online presence. You will also be able to share cannabis information with those who want to learn and need to use it if you do SEO. 

As a result, you'll be attracting the right customers to your website. Every cannabis dispensary should invest in a comprehensive SEO strategy to gain a competitive advantage. If you don't use SEO as a marketing tool, you run the risk of losing potential customers to competitors. 

Though SEO may appear to be overwhelming and time-consuming, it will all be worth it once you notice an increase in the number of users visiting your site. Even more so if those leads have resulted in sales.

Best Practices for Cannabis Dispensary SEO

The following are some tried and true practices that have assisted cannabis dispensaries in improving their search ranking performance:

  1. Create Google My Business Profile - When you create a Google My Business profile, Google will automatically index your name, address, and phone number. Including detailed information in your GMB profile can also help you rank in the Google Local Pack, which includes a map of business locations as well as listings for three businesses relevant to a specific search. When you appear in the Google Local Pack, you win because your website will receive more traffic than your competitors'.
  2. On-Page SEO - The homepage is the most important page on the website of a single-location dispensary. The location pages are the most important pages for multi-location dispensaries. You can make these pages SEO-friendly by using keywords and providing as much information to the users as possible. Optimizing your website's cannabis product pages and images can also help you rank for keywords.
  3. Website Architecture - Your website architecture and sitemap are critical components of local SEO. When Google crawls your sitemap in order to understand your website architecture, it must be able to determine what your website is about. The important thing is that your website makes logical sense in terms of hierarchy.
  4. Content Creation - Customers search for thousands of queries on Google every day about cannabis because it encompasses such a broad range of products. "Best CBD products in (area)" and "best edibles near (area)" are two of the most popular searches. If you have blog articles on your website that can answer those queries, you may rank in Google for those keywords that people are searching for, driving traffic to your site. Google may also notice and consider your website to be an authoritative source of cannabis information, making your site more valuable than your competitors.
  5. Provide Great User Experience - The user experience on a website is critical. If you run a cannabis dispensary with a wide range of products, you should make it simple for visitors to find what they're looking for on your website. On a mobile device, your contact information should be visible and clickable, making it easier for users to contact you. You can also order online and choose between shipping or curbside pickup. Consider everything that would make a user's experience on your website SUPER EASY, as a poor user experience can have a significant impact on your SEO efforts.

Ready to Start SEO for your Cannabis Dispensary?

Working with a reputable SEO company that understands the cannabis industry is an excellent way to grow your company. We have a team of experienced, driven, and compassionate individuals who have worked closely with numerous dispensary owners at ePropel.

We have a tried-and-true SEO system that has helped many businesses succeed, and we are confident that it will help yours as well. Consider how we assisted 1922 Cannabis in expanding its operations.

If you want the same results for your business, contact us for a free coaching session.

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