How To Write and Create Impactful SEO Content

How To Write and Create Impactful SEO Content

Newton Zheng

January 11, 2022

By now, you have already understood the importance of SEO in driving traffic to your website that every business owner needs to convert to organic sales. To do that, you wanted your existing customers to stay, and you wanted potential customers to patronize your business. What better way to do that than keep them interested in you that they wanted to visit your website frequently!

One of the ways to keep your website running like a well-orchestrated concert is to have a consistent flow of engaging and impactful content that talks a lot about your offered products and services. You have to keep in mind that customers nowadays are getting more and more informed about their choices. So we wanted to provide them with a no-nonsense website where our precious customers can spend time to purchase, learn and hopefully interact with us.

Ride the wave:
SEO content on top of trends is like a gold mine of opportunity for your website to pick up and ride the waves of success. We want to stay relevant and be on top of the trends as we go along with the change in the algorithms that comes with the variation in public opinions and the development of new information now and then. 

Truth be told, there is no other way to make online sales now than using effective SEO Marketing. So if you are still not convinced that the sales techniques you were taught years ago are no longer relevant, then your business is doomed to fail now. 

To keep abreast in the movement of the online jungle, we need to keep our websites interesting with updated and informative content!

Tips on how to create the best SEO Content

Excellent SEO content is a gold mine, right? So how do we go about it? Start by educating yourself! Below are some tips and insights that you can use to keep your head above the waters as you plunge into writing impactful SEO Content. 

What's the purpose of the website? 

Are you selling a product or a service? Are you building traffic for advertisements? Ask yourself the purpose of the website to adequately plan for content that will leave a mark on your audience. A topic idea should reach goal buckets that we identify as SEO rankings, Sales and Connections, and Brand awareness. If the topic does not have the potential to hit any bucket, then TRASH it.

Create an SEO Cornerstone Contents 

These are the contents that you want to rank #1 on the SERPS, so basically, these are your top quality in-depth contents that will help you get to your goal. Establish strong keywords or keywords around which you will write your topic around. Make sure to update the post and, if possible, link to that post from all your related posts.

Focus on the Reader - It's equivalent to saying "research your audience". Remember that you are reaching out to certain types of people. If your website targets experts on your offered product or services, you should have a different approach compared to another website for students or newbies in a particular field that you are writing about.  

Good Writing is Crucial

Good writing is your means to reach out to your audience. Make it solid by ensuring that your tone, grammar, formatting, and content are top-notch and on point. Gone are the days of long monotonous content. We are now in the era when we need to take advantage of our audience's attention span, making your content concise and easy to read. While taking quality into consideration, fewer words are more in most cases. 

Use Images and Videos 

Digital content is more effective to convey using visual elements. Long and plain text is not enough for you to get noticed, especially in the digital world. Do not hesitate to add relevant images, videos, and infographics to your content.

Fun Fact:  People are great at remembering images rather than words. What's more, we remember 65% of that we see even after three days, as compared to what we can retain in audio which is only 10%

Heads up: Four (4) million contents are published every day. It shows that simply creating content is not enough for you to be able to make it out there. 

The Bottomline

Making your digital content powerful is not a walk in the park. It takes a lot of effort to learn this, but once you put your heart and mind into creating top-quality, impactful content for your online business, you will realize in the end that it is worth it. Think of it as a means to connect to your audience and let them know you and your offered products and services better. That way, you create a relationship and build a network of your targeted audience, which is great for business, right? 

So, If you need help with your SEO strategies and even your content strategies, ePropel is here to help you realize your business goals. Together, let us work to get you to THAT spot! 

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