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SEO for Florists

SEO for Florists

Newton Zheng

February 1, 2022

Sending flowers has always been an excellent way for people to express themselves, commemorate special occasions, or even express sympathy. The floral industry makes over $7 billion in revenue each year from serving customers all over the country.

With over 33,000 floral businesses in the United States, it's safe to say competition is fierce. How can you ensure that your flower shop is making as much money as possible? And, with such fierce competition online, how can you keep up with the latest online shopping trends? What is the best solution to all of these? SEO stands for Search Engine Optimization.

What is SEO?

SEO entails a variety of techniques and arrangements both within and outside of a website that can assist it in ranking higher in search engine results. It is also one of the most important strategies for organically increasing traffic to your floral company's website.

Simply put, SEO can help your company's website appear on Google's first page when someone searches for flower delivery in your area.

Why is SEO Important to my Floral Business?

In case you weren't aware, online marketing and SEO have had a significant impact on the floral industry. Customers are increasingly turning to the internet to find a local florist rather than driving to the nearest one to place an order. 

In this case, your floral company's website should be one of the first businesses that users see when looking for flower shops. If your company ranks near the bottom of the search engine results pages, it's unlikely that they'll click on your page and make a purchase. As a result, SEO is critical to ensuring that your website is visible and ranks high in search engine results pages. 

Another reason SEO is important for your floral business is that it can assist you in appealing to your target audience by determining what content to write about and which keywords to target. For example, if your company is known for roses, you may want to appeal to people all over the country who enjoy roses. 

You can create multiple pages based on the roses you're known for, as this information can help you rank when people search for terms like roses.

3 Top SEO Practices for your Floral Website

Now that you have learned about the importance of SEO in your business, it is time to know what best practices are needed to achieve your goals. 

Below are some techniques that you can use to start your SEO journey:

  1. Create Longform Content - Remember that content is king when it comes to SEO, so create plenty of it if you want your website to rank. Without content, there is no way for your website to reach the top, or any position for that matter! You can begin by writing about your services. What types of arrangements do you create? Are you able to make bouquets for any occasion? What services do you provide? Answering these questions generates good writing topics because they provide users with information about your floral business. The more content you create, the more likely you are to rank.
  2. Target Long-tail Keywords - As previously stated, SEO employs targeted keywords that can help your website rank when a user searches for them. You can target two types of keywords: general keywords and long-tail keywords. General keywords include phrases like "roses," "tulips," "dahlias," and so on. Because these terms are so popular, other florists will almost certainly try to rank for them as well. General keywords, while still valuable, will be more difficult to rank for. Long-tail keywords, on the other hand, are more of a phrase and a more detailed version of a simple keyword. Because not all florists will be targeting them, they are much easier to rank for.
    For example, "big red roses for Valentine's" is a long-tail keyword phrase that is easier to rank for than a broad term like "roses," because not all florists will use the same phrase.
  3. Ensure Great User Experience - Users are constantly looking for the best search results for their queries. A good user experience is determined by how much information they can obtain and how well your website works. This means that you must also consider your website's page speed, navigation, and multimedia use. Page speed not only creates a great user experience because users expect instant results, but it can also help your page rank if it has a faster load time. When your website is easy to navigate, users can find what they are looking for more easily and quickly, resulting in a positive user experience. Finally, the use of multimedia can help to break up the monotony of having long walls of text on your pages. Remember that a poor user experience can undermine your SEO efforts.

Are you ready to take your Floral Business to the Next Level?

If you want to increase traffic and conversions to your website, which will help you increase sales and revenue in your floral business, you must start doing SEO right away! 

ePropel has a proven track record of assisting businesses in growing through SEO. We have a tried-and-true SEO system that has helped many businesses succeed, and we are confident that it will help yours as well.

Tonic Blooms, a floral company, was one of many that relied on ePropel and was never disappointed.

Contact us today for a no-obligation consultation!



















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