SEO For Shopify Merchants
Newton Zheng
July 16, 2021
Newton Zheng
July 16, 2021
eCommerce is growing at an unprecedented rate, and for a good reason. As we can see, many consumers from different age groups love to shop from other e-stores. With the digital era, many people prefer to buy online even after coming from an in-store visit.
Being able to buy and search for anything you want anytime and anywhere is a huge benefit. Here are the reasons why eCommerce has boomed over the last few years:
Convenience at its finest: buying online allows the consumers to compare prices and products with one click. Comparison is the most critical factor that consumers perform before purchase and why people love the idea of shopping online. Convenience is the biggest perk people enjoy when shopping online and why eCommerce growth is becoming the current trend.
More convenient options: for many people who opt for online shopping, it is always good to get their purchases delivered at their doorsteps. The home delivery and curbside pickup options make everyone’s shopping experience a breeze.
Shopping at your fingertips: setting up a digital storefront is now a must-have for any business. The more you provide an omnichannel experience, the greater chances they will keep coming back for repeat purchases.
The best value offers: it may not be what you are looking for, but they’re out there. Consumers are bargain hunters, and they’re interested in purchasing the best prices for goods or services. It is cheaper than the high street, and the shoppers can hunt for the best deals without leaving the comfort of their homes.
Moment of truth: there’s nothing more fulfilling than knowing that you paid the best price!
Lifting and carrying heavy shopping bags are a thing of the past: carrying around shopping bags and grocery items is a pain. When you shop online and opt to deliver your orders to your home, you can enjoy a bag-free shopping experience!
Avoid the crowds: shop online, and you get to skip commutes, reduce queue times and avoid crowded shopping centers. In general, online shopping stops the hassles and starts the ease.
Online reviews to check the authenticity of sellers and products: let’s face it. Reviews are an integral part of a shopper's purchase decisions. It impacts their buying behavior, ensuring that their purchase wings their way to them without any delay.
Time-saving practice: with the rise of online shopping, it is now more preferred than shopping in-store nowadays. People tend to think that ordering online saves them time, the temptation of unnecessary purchases and purchasing products is now more accessible.
There are many recommendations to any site, but here are some tips that apply specifically to a Shopify store. Avoid scratching your heads in using SEO strategies in your Shopify store. Let’s take a look at how to build a robust SEO process that works for you:
Heads up: by default, Shopify uses the product name as the title - so just make necessary edits and add alternative keywords. You can optimize the pages to attract more visitors by adding meta descriptions.
Rule of thumb: duplicated content in your e-commerce store should be avoided at all. For some reason, if duplicating content is necessary, use canonical links to “signal” Google which page is displayed first on the search results.
Pro tip: correctly name your files for optimal SEO - this is not just for SEO. Appropriate file naming also has practical purposes - be descriptive in writing image files (add keywords when given an opportunity), this will better explain what the pictures are about.
NOTE: do let your customers know when sold-out items will be back on your site.
Best practices: populate your product descriptions with at least 300-word content. Write something informative - one that gives assurance and motivation the visitor needs to buy your product.
Advance tip: after the landing page is created, make it work for you by automation.
Website performance goal: for an optimum user experience, achieve 0 - 4 seconds to load the page.
The golden rule for Shopify SEO is to be the best result and this is a never-ending process. The above best practices should make a difference in your eCommerce store performance in search engine results if done properly, without cutting corners.
With the right e-commerce marketing strategies, you can make your business profitable and reach customers like never before. Get in touch with ePropel with our team of experts to learn more about how we'll help grow it!
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