Your Guide to SEO for eCommerce Businesses
June 24, 2021
June 24, 2021
Like it or not, SEO is now a fundamental part of the business realm. It is a gold standard in improving your search engine rankings, increasing your ROI, and boosting online recognizability. As the bread and butter of every business, it shouldn’t be overlooked. Since conversion optimization and SEO require a give and take relationship, they are complementary forces that depend on each other to function and yield maximum results.
So, to help you with your efforts in scaling your e-Commerce SEO strategy to the next level and understand its inner workings, we put together a step-by-step guide on how to skyrocket your organic search rankings and implement your SEO plan for the long haul.
If you are looking for targeted leads and customer sales from organic search, you will enjoy this guide. So, are you ready to take the leap and uncover a whole new world of strategic e-Commerce SEO?
Let’s dive right in!
🎯 Search and target high-value keywords for your business: While NOT pivotal to the search engine optimization process, finding keywords that drive traffic and increase revenue. Believe it or not, keyword research is a big deal for your e-Commerce store and is considered the central part of your eCommerce SEO.
Broadly speaking, here’s how to find untapped terms that your customers are searching for to get your keyword strategy moving in the right direction. Let us help you choose the essential keywords for your e-Commerce store and incorporate them into your SEO strategy to maximize your ROI.
Pro tip: To save time, don’t compete for the exact keywords your e-Commerce business is already performing well for, and then narrow the rest of your strategy.
Refine your list: first, rank them according to search volumes and then by keyword difficulties. Mastery of this step will set you up for SEO success!
Aside from identifying the search volume and keyword difficulty, here are some other metrics that will help you filter out your search, sort wheat from the chaff, and find the best keyword opportunities for your e-Commerce business.
After determining the most profitable keywords, it’s time to put them into action by adding potential keywords to your website. At this point, we will talk about how to incorporate these keywords starting in your website structure.
Keep in mind: Planning your website hierarchy takes time - don’t rush it. It is important to understand what website structure works for your business before burning your midnight oil in optimizing pages and building backlinks.
This step hampers your ranking potential; thus, it’s critical to define your website hierarchy before building your website. A good website structure makes it easier to crawl, index, organize and prioritize your content on the search engine.
Here are the golden rules in building an optimal website structure that will enhance SEO for e-Commerce and get the most authority to your best pages:
Here’s a free bit of advice: aim for a clean and simple website that is internally structured and linked together, following a logical path for the visitors. Trust me; it makes all the difference!
Stay in the loop: Even if you have a small or huge e-commerce business, taking time to optimize your website is vital to solid e-Commerce SEO performance and makes your business stand out, more competitive, and difficult to beat.
Here are several factors affecting your on-page optimization performance:
Now that you know the factors that influence your on-page SEO performance, you can now start spending countless hours optimizing your site. Following the best practices of these factors will give you an edge over your competitors, giving you the upper hand.
As we all know, content is king and considered the best strategy to reach your target customers. Great quality content will serve your business well and open doors for backlink opportunities from other high-quality external sites.
💪💪 Get off with a strong start: here are a few steps to get you started on how to write compelling, impactful, and value-rich SEO content for your site:
Note: length is not everything - it’s the quality of information you gave to your audience which signals Google that you are adding value to your readers. The more information you provide, the longer you keep the users’ attention on your website. The longer the user’s average time spent on your content - reading until the very end - the more likely you will get some real return on your rankings.
The big takeaway: The way to measure your implementation success is through an in-depth audit of your website. If you are not showing on SERPs and not getting any traffic, this could be due to an internal website issue that needs fixing.
Recommendation: Strive to get a website check-up once every quarter. A complete site analysis of your e-Commerce store will definitely show what is lacking for your website’s ability to be visible online in terms of SEO, design, usability, content, and audience engagement.
A good rule of thumb: audit your website before investing time and effort into a large-scale e-Commerce SEO or site redesign.
There are many factors of a website’s technical performance affecting your online visibility. So let’s shed some light on the technical SEO elements that impact your online presence. Here are a few of them:
Look beyond your own website: if you want to boost your brand’s visibility and organic search, you need to learn to network with other platforms. In general, off-page SEO is about establishing e-Commerce SEO tactics that take place outside of your website.
Backlinking is the most well-known SEO off-page technique, and it is carried out away from your website. However, off-page optimization is not just about the links generated; it’s more than that. For example, every brand mention signals search engines and users on your site’s authority gaining the key trust and relevance factors.
Here are a few strategies to build backlinks to your website:
Of course, ranking in Google is not an easy task, but if you keep these BIG SEO pitfalls and strategies in mind while working on your marketing strategy, you are on your way to success! And don’t forget the last step - measure your SEO success, so you will know what is working, what isn’t, and if there’s any room for improvement.
In case you need the help of e-Commerce SEO experts: Finding an e-commerce SEO agency is not easy by any means - you need to make sure that you hired the right people for the job.
If you are looking for an e-commerce digital marketing agency to help you take advantage of your business opportunity and take it to the next level, then you come to the right place. Get in touch with a reliable e-Commerce marketing agency today to discuss how to leverage your e-Commerce SEO strategies and improve your ROI!
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